LOS ANGELES, CA (January 4, 2018) — Marcom Awards announced winners in the 2017 international creative competition for marketing and communication professionals. Among the 6,500 entries from throughout the United States, Canada, and 17 other countries Corporate Giving Connection (CGC) and VFF USA were announces Gold MarCom winners for the “The Empowered”. The virtual reality film featured the success of rural women entrepreneurs in India.
Told using the power of virtual reality, The Empowered VR is the story of three women and how VFF has helped to transform their lives. In rural areas of India, a majority of women are illiterate. Girls are now sent to school but are often deprived of secondary education. Women are victims of gender based discrimination throughout their lives, even before they are born. The Empowered VR transports viewers to the villages of the Andhra Pradesh region to visit with Anji, Nallamma, and Sarojamma and see firsthand how VFF has changed their lives.CGC worked closely with the nonprofit VFF USA and with Black Powder Works to write, direct, and produce this unique virtual reality film in order to bring these success stories into the homes and hearts of Americans.
Marcom is one of the oldest, largest and most-respected creative competitions in the world. Winning a Marcom Award is highly sought after, peer recognition from the creative industry. Marcom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals. CGC is excited to have its first virtual reality film honored by the MarCom organization.
Corporate Giving Connection (CGC) is a full service development, marketing, and corporate social responsibility consulting firm focusing on strategic planning and implementation for nonprofit organizations. With a goal of providing modern, proven solutions that deal with the challenges affecting both fundraising and corporate giving efforts, CGC works hand in hand with nonprofit organizations to identify opportunities and remove obstacles. For more information, visit www.cgcgiving.com.
About VFF USA
The Vicente Ferrer Foundation USA (VFF USA) is a non-profit organization on a mission to empower rural India. For 48 years, VFF has empowered vulnerable populations and marginalized members of society by partnering with rural communities to implement sustainable solutions and remove barriers to eliminate poverty. VFF programs benefit 3.6 million people in over 3,500 villages. For more information, visit www.vffusa.org.
About MarCom Awards
Marcom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Marcom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 23-year-old international organization consisting of several thousand creative professionals.